Products offered by Harold Import Company

Each and every day at HIC, Harold Import Co., we aim to bring you the best in wholesale commercial cooking supplies, essential cooking tools, and food preparation equipment, all at the most affordable of prices. This has been our mission since our founding in 1957, and it is at the heart of our third generation family-owned and operated business. 

Breadth of Product

Because HIC has been importing wholesale cooking supplies for decades, our experience has taught us that quality, value, and superior customer service never go out of style.

Our first product was a white porcelain dinnerware plate and, half a century later this coupe dinnerware plate is still one of our most popular items. We were also the first company to produce the American dinner-sized plate in Japan.

Today, we carry over 3,500 home and commercial kitchen supplies from our own brands, exclusive brands, and leading brands from 25 countries. HIC products are available in over 10,000 retail outlets worldwide, so our kitchenware supplies are only a short drive or a click away.

HIC’s own brands include, HIC, Mrs. Anderson’s Baking, The World’s Greatest Gadgets, Helen Chen’s Asian Kitchen*, Fante’s Italian Home Cooking, Beyond Gourmet, and Elizabeth Karmel’s Grill Friends. Our exclusive brands include aerolatte and Marcato.

Our Experienced Team

With more than 50 years of experience, HIC, Harold Import Co. team remains dedicated to understanding culinary trends, knowing how each and every culinary supply works, and ensuring that we offer the best in kitchen supplies and kitchenware at the best possible prices.

Our experience in seeking products that meet our standards has been built over years, through the first-hand relationships that we’ve built with many of our suppliers. Further, our knowledge of what makes a product work – in design and materials – allows us to make the best decision in choosing best quality for the best price.

Whether you’re looking for a commercial kitchen supplies, porcelain bakeware, grilling tools and accessories, or any of the plethora of other wholesale cooking supplies available today, HIC, Harold Import Co., has all the key ingredients for your kitchen.

• History—HIC, Harold Import Co. is a family owned, third-generation vendor of kitchen tools and culinary supplies located in Lakewood, New Jersey. Learn More About Our History...


• HIC, Harold Import Co. Giving Back—Charity involvement and dedicated community participation is an integral part of HIC, Harold Import Co.'s business. Learn More About Our Charity Involvement...


• Becoming a Reseller—Explore the opportunities available as a reseller of the HIC, Harold Import Co. product line. Retailers and food-service establishments of all sizes are invited to find out about becoming an HIC, Harold Import Co reseller of essential cooking tools and more.

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